FROM THE STREETS TO THE SET
Real People. Real Stories. Real Casting.
URA sources talent you won’t find through traditional casting.
We don’t just find actors. We build them.
URA transforms real-world experience into on-screen talent through training, on-set exposure, and direct casting opportunities.
We turn lived experience into real performances. Because some stories can’t be performed — they have to be lived.
Work That Speaks for Itself
Featured projects, performances, and real talent placements.
Meet Berenice Molina
Founder. Casting Director. Producer. Industry Disruptor.
URA was built from Berenice Molina’s lived experience — not from a boardroom.
Raised in Los Angeles and deeply connected to the communities she serves, Berenice built Under Represented Artist Entertainment, also known as From the Streets to the Set, to create a direct path into film, television, and theater for people long overlooked by traditional casting.
Since launching the work in 2017, URA has cast hundreds of people from formerly incarcerated and gang-impacted communities across more than 50 productions.
Her work gives productions something a conventional talent search cannot manufacture: trusted community access, cultural understanding, and performers grounded in real experience.
At the same time, she is expanding who gets seen, who gets hired, and whose stories are given the opportunity to reach the screen.
Not Your Typical Casting Agency
URA is redefining how stories are told on screen.
We specialize in authentic casting — bringing in real people with real backgrounds to deliver performances that traditional casting can’t replicate.
From extras to principal roles, URA talent has appeared in major productions across film and TV, helping reshape how culture is represented on screen.
